Logitech China‘s “Run Like a Dog” Ad: When Arrogance Masquerades as Marketing
If you ever needed proof that some brands fundamentally misunderstand their customers, Logitech just handed you a textbook example. In March 2026, Logitech China found itself in hot water after a promotional video from its official flagship account casually dropped this gem: “When I cut prices, won’t you still run over like a dog?” Yes, that wasn’t satire. That was the marketing message. The backlash was immediate—and entirely predictable. Chinese consumers didn’t find it edgy or humorous. They found it insulting. The video was quickly taken down, and Logitech China issued an apology, blaming the incident on an employee at an authorized operator who bypassed internal review processes. ...